Construction is an industry where success depends not only on precision in project execution, but also on adherence to safety and quality principles. Due to the large number of parties involved, the complexity of the processes and the high risks associated with construction work, introducing a culture of continuous improvement becomes essential to achieve better results in these key areas. Continuous improvement in construction does not just mean innovating, but also a systematic approach to process improvement, training, and project management strategies. In this article, we will discuss how implementing a culture of continuous improvement affects the safety and quality of construction projects, and what methods and tools help in this process. Table of Contents: 1 Introduction: A culture of continuous improvement in construction The construction industry, like other sectors, faces many challenges related to